As Mazda pivots towards a more premium identity, the launch of the Mazda CX-90 marks a significant leap for the Japanese automaker. The CX-90, positioned at the top of Mazda’s growing SUV lineup, is designed to rival established luxury three-row SUVs. This flagship model blends innovative engineering, a refined interior, and robust performance, becoming a focal point for both enthusiasts and families seeking capability without compromising on comfort or technology.
Mazda imbues the CX-90 with a comprehensive suite of features aimed at enhancing convenience, safety, and driving enjoyment. Each trim level offers a thoughtful balance of luxury touches and pragmatic solutions.
Inside, a 12.3-inch center display serves as the digital command center, integrating wireless Apple CarPlay and Android Auto. Voice recognition, connected navigation, and premium sound systems—often by Bose in higher trims—underscore Mazda’s attention to modern connectivity. Multiple USB-C charging points and available wireless charging add to the seamless integration of devices.
Mazda’s i-Activsense suite brings an array of advanced driver assistance features standard—including adaptive cruise control, lane-keeping assistance, and blind-spot monitoring. Top trims add surround-view cameras and advanced parking sensors, aiming to simplify urban maneuvering. In practice, these systems enhance safety without compromising the enjoyable “driver’s car” spirit Mazda cultivates.
Engineered on Mazda’s all-new large vehicle platform, the CX-90 introduces a mild-hybrid inline-six engine—Mazda’s most ambitious powertrain outside Japan to date.
Most models feature a 3.3-liter turbocharged inline-six, available in two tunings. The higher-output version—found in the CX-90 S—delivers well over 300 horsepower with smooth, responsive acceleration. A torque-rich inline-four plug-in hybrid (PHEV) variant joins the lineup, providing eco-conscious drivers an electric-only option for shorter commutes.
All CX-90s employ Mazda’s i-Activ all-wheel drive as standard. An eight-speed automatic transmission replaces the outgoing six-speed, offering both brisk downshifts and refined highway cruising. This new drivetrain, paired with a longer wheelbase and rear-biased platform, provides a noticeably more planted, agile ride—helping the CX-90 feel sportier than many competitors in its segment.
“With the CX-90, Mazda has successfully brought their signature drive experience to the three-row SUV class—delivering engagement behind the wheel rarely found in larger family vehicles,” summarizes an automotive analyst from Car and Driver.
The cabin of the CX-90 signals Mazda’s ambitions to ascend toward luxury rivals like Acura, Lexus, and even entry-level German SUVs.
Available in six- and eight-passenger configurations, the CX-90’s interior is spacious and thoughtfully arranged. Second-row options include either bench seating or captain’s chairs, both designed to maximize legroom and third-row access. Materials selection—Nappa leather, Maple wood trim, and unique Japanese artisan-inspired textiles in high trims—emphasize visual clean lines and tactile quality.
Beyond premium finishes, practical touches set the CX-90 apart. Deep center consoles for front passengers, door bottle holders, and well-placed cubbies throughout ensure families can keep clutter under control. An available panoramic sunroof further enhances the open, upscale feel.
Mazda engineers have implemented extensive sound deadening, dual-pane windows, and active noise cancellation in upper trims to promote a quiet ride. Multi-zone ambient lighting and tri-zone climate control systems heighten passenger comfort and personalization, especially on longer road trips.
At the heart of the CX-90 is Mazda’s commitment to a rewarding drive. By leveraging a rear-wheel-drive architecture (with standard AWD), the vehicle achieves a dynamic balance rarely seen in mainstream three-row SUVs.
The hallmark new inline-six engine delivers robust acceleration without sacrificing smoothness. The PHEV variant, meanwhile, balances electric range for short errands with traditional gas-powered confidence for road trips. Independent reviewers have consistently noted both the spirited character and refinement Mazda brings to this class.
On winding roads, the CX-90 demonstrates tight steering, limited body roll, and confident braking. Mazda’s G-Vectoring Control Plus subtly adjusts torque distribution, enhancing cornering stability. While ride quality remains firm—emphasizing driver connection—it still absorbs rough pavement better than earlier Mazda SUVs.
In real-world family use, the CX-90 stands out by accommodating adults comfortably in all three rows while delivering engaging handling and top-tier safety gear. Many buyers have cited its blend of performance and practicality as defining factors compared to similarly priced competitors.
Major rivals include the Kia Telluride, Hyundai Palisade, Toyota Highlander, and entry-level luxury SUVs like the Acura MDX. The CX-90’s unique mild-hybrid powertrain, Audi-esque interior touches, and “zoom-zoom” driving feel differentiate it in a crowded market.
Mazda offers the CX-90 in several trims, allowing buyers to select priorities—be it performance, technology, or outright luxury. While pricing aligns above traditional mainstream brands, it often undercuts comparable luxury models, making it a compelling value for those seeking an upscale experience without a premium badge.
Available incentives, comprehensive warranty coverage, and expected resale strength add to the CX-90’s appeal as a long-term investment for families and enthusiasts alike.
The Mazda CX-90 signals the brand’s upward trajectory, appealing to drivers who value both sophistication and authentic driving engagement. Between its innovative powertrains, refined cockpit, and robust safety features, the CX-90 manages to stand out in a segment often defined by sameness. For those cross-shopping between mainstream and luxury three-row SUVs, this flagship model presents a thoughtfully balanced proposition—one that underscores Mazda’s quiet march toward premium territory.
What engines are available in the Mazda CX-90?
The CX-90 offers a turbocharged inline-six engine in different outputs, as well as a plug-in hybrid (PHEV) variant for drivers seeking better fuel efficiency and short-range electrification.
Is the Mazda CX-90 comfortable for third-row passengers?
Unlike many three-row SUVs, the CX-90 is designed to accommodate adults comfortably in all seating rows, with thoughtful access and generous legroom.
How does the CX-90 compare to other midsize SUVs?
It stands out thanks to its rear-based architecture, refined interior, and engaging driving dynamics, often rivaling entry-level luxury SUVs in feel and features.
What driver-assist features come standard?
Mazda’s i-Activsense safety suite is standard, including adaptive cruise control, lane-keep assistance, and blind-spot monitoring, with more advanced features available on higher trims.
Does the CX-90 offer good value for the price?
Considering its premium features, upscale design, and robust performance, the CX-90 offers strong value, especially when compared to similarly equipped luxury SUVs.
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