Buffalo Wild Wings is rolling out a $19.99 watch-party special ahead of Super Bowl 60 on February 8, 2026. This limited-time offer, geared toward game-day gatherings, provides a budget-friendly option for hosting fans and casual diners alike . It stands out as today’s most notable promotional move from the chain.
This launch matters because the Super Bowl drives heavy demand for group dining and takeout deals. With estimates showing Americans plan to spend over $20 billion on food and drink for Super Bowl Sunday, this special addresses a clear appetite for value without sacrificing crowd-size convenience .
Beyond this, Buffalo Wild Wings maintains a steady cadence of recurring weekly deals and evolving menu items. Those elements continue, but today the spotlight is on the $19.99 watch-party option.
The Super Bowl remains one of the biggest single-day events for food service businesses. Buffalo Wild Wings tapping into that moment reinforces its identity as a destination for wings, sports, and group dining.
The featured watch-party special demonstrates how it competes against rivals like Applebee’s and BJ’s—which are also pushing deals like “20 free wings” or “$55 pizza and wings bundle” . In a crowded landscape, a low-cost, high-value bundle is a strategic play.
Buffalo Wild Wings offers a broad menu across wings, burgers, appetizers, and more:
Burgers and sandwiches remain popular:
Appetizers and sides offer variety and value:
Seasonal items appear throughout the year, though none are newly announced today. They include rotating sauces like Garlic Parmesan Blaze and Mango Habanero Remix .
Buffalo Wild Wings also runs predictable deals each week:
Lunch combos provide affordable midday options Monday–Friday:
The Blazin’ Rewards loyalty program gives customers points (10 per $1 spent), a free burger bonus for new members, birthday perks, and early access to new items .
Today’s watch-party special is clearly timed to peak demand. It’s likely to remain active through Super Bowl week, possibly concluding shortly after the big game.
Meanwhile, customers may also see:
Buffalo Wild Wings continues leaning into its strengths—wings, sports, and shared meals—while using timely promotions like today’s watch-party special to drive traffic. The chain’s blend of consistent weekly offers, loyalty rewards, and occasional menu innovations helps it stay relevant in a competitive fast-casual space.
“With national events like the Super Bowl, a smart, low-cost bundle like this makes sense,” says a regular guest. “It’s not flashy, but reliable and full of value.”
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